For founders and small teams
Practical startup and AI advice for Australian founders.
Short, opinionated notes on tools, pricing, hiring, and what actually works when budgets are tight. No fluff. No corporate speak.
What we cover
- AI tools and automations for lean teams
- Pricing, positioning, and go-to-market experiments
- Founder lessons from Australia and New Zealand
- Build vs buy decisions that save time and cash
How we write
- Real numbers when we have them
- Clear tradeoffs, not hot takes for clicks
- Actionable steps you can try in a week
- Links to tools we actually tested
Latest posts
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AI Agents as Your First Hire: How Startups Are Using Bots to Do 3 People's Work
Forget job postings. Smart founders are deploying AI agents to handle customer support, sales ops, and content before they hire a single employee.
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Should Your Startup Use OpenClaw? The Real Cost-Benefit Breakdown
192K GitHub stars doesn't mean it's production-ready. Here's what OpenClaw actually costs startups — DIY vs managed — with real numbers.
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The Three Startup Metrics That Lie to Your Face
Stop obsessing over vanity metrics. Here's what MRR growth, user sign-ups, and AI feature usage won't tell you about your startup's real health.
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I Stopped Pitching AI to Investors (And Started Getting Funded)
Investors have AI fatigue. The smartest founders I know stopped leading with 'we're an AI company' and started selling the outcome. Here's why it works.
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The AI Wrapper Trap: Why Most AI Startups Will Die in 2026
Investors are tired of seeing AI startups that are just thin wrappers around GPT. Here's what actually makes an AI company worth building - and funding.
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I Audited 50 Startup AI Pitches Last Quarter. Here's What I Told Them.
An angel investor's brutally honest take on what founders get wrong about AI in their pitches. Specific examples, blunt advice, zero corporate speak.
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AI Features Your Startup Doesn't Actually Need
Every SaaS tool is adding AI. Most of it is useless for early-stage startups. Here's what to skip and what's actually worth paying for.
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Tech Decisions Founders Can't Fully Delegate (Even Without a Technical Background)
You hired a CTO or lead developer. That doesn't mean you can check out of technical decisions. Here are the calls that need founder involvement.
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Why Most AI Wrapper Startups Will Fail (And What to Do Instead)
The brutal economics of building thin layers over large language models, and how some founders are finding defensible positions anyway.
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We Consolidated 11 SaaS Tools Into 4. Here's What Actually Worked
A startup's practical guide to cutting software costs without losing functionality, including the tools that stayed and the ones we don't miss.
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Building a Sales Process That Actually Works in 2026
Forget the old playbooks. Here's how startup sales works now, with AI tools and changed buyer expectations.
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Building Company Culture When Everyone's Remote
Culture doesn't happen by accident, especially remote. Here's how we built culture across time zones without an office.
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AI Chatbots for Business: The Honest 2026 Review
After testing a dozen AI chatbot platforms, here's what actually works for business use cases and what's still hype.
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Developer Productivity in 2026: What Actually Moves the Needle
Forget ping pong tables. Here's what actually makes developers more productive based on data, not vibes.
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Alternatives to VC Funding in 2026
VC isn't the only money in town. Here's the complete guide to non-VC funding options for Australian startups.
Supported by
Eljo is supported by Team400, AI consultants in Sydney helping startups and growing companies implement AI without burning runway. They work with founders on practical automation that scales. See also AI Agency Australia and AI Agent Builders Sydney.