Eljo is a small editorial project focused on founders and operators building in Australia. We write about pricing, tooling, hiring, and the practical decisions that keep a lean team moving.

The goal is not to chase every trend. We test tools, compare tradeoffs, and share notes from people who are still in the trenches running small businesses.

The site is edited by Jack Reeves, a two-time founder and angel investor, with guest pieces from local founders, growth leads, and product people.

If you have a story or a tool worth testing, we are happy to take a look and publish what is useful.