Eljo journal
Latest posts on startup and AI for lean teams.
Short, practical write-ups on tools, pricing, hiring, and product choices for Australian founders.
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AI Agents as Your First Hire: How Startups Are Using Bots to Do 3 People's Work
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Should Your Startup Use OpenClaw? The Real Cost-Benefit Breakdown
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The Three Startup Metrics That Lie to Your Face
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I Stopped Pitching AI to Investors (And Started Getting Funded)
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The AI Wrapper Trap: Why Most AI Startups Will Die in 2026
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I Audited 50 Startup AI Pitches Last Quarter. Here's What I Told Them.
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AI Features Your Startup Doesn't Actually Need
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Tech Decisions Founders Can't Fully Delegate (Even Without a Technical Background)
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Why Most AI Wrapper Startups Will Fail (And What to Do Instead)
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We Consolidated 11 SaaS Tools Into 4. Here's What Actually Worked
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Building a Sales Process That Actually Works in 2026
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Building Company Culture When Everyone's Remote
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AI Chatbots for Business: The Honest 2026 Review
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Developer Productivity in 2026: What Actually Moves the Needle
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Alternatives to VC Funding in 2026
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2026 Planning: What Startups Should Actually Focus On
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The Year-End Startup Review Checklist
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Legal Basics Every Australian Startup Needs to Know
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AI Implementation Mistakes We Made (So You Don't Have To)
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Database Choices in 2025: The Practical Guide
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Data Privacy for Startups: What You Actually Need to Know
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Product Hunt Launch: What Actually Matters After 3 Launches
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Contractors vs. Employees: The Real Tradeoffs for Startups
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Building API-First Products: Why and How
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Startup Metrics That Actually Matter (And Ones That Don't)
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AI for Small Business: The 2025 No-BS Guide
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2026 Tech Predictions: The Honest Take
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Founder Burnout: The Early Warning Signs I Missed
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Startup Analytics Without the Enterprise Price Tag
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The 2025 Remote Work Stack That Actually Works
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Implementing AI Customer Support Without Losing Customers
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Technical Debt: When to Fix It and When to Ignore It
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Startup Security Basics You're Probably Ignoring
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No-Code and Low-Code Tools: The Honest 2025 Review
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SaaS Pricing Strategies That Actually Work in 2025
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Fintech Tools Every Australian Startup Should Know
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Building AI Products in 2025: What Changed From Last Year
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The 2025 Australian Funding Landscape: What's Actually Happening
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AI Coding Assistants: The Real Comparison After 12 Months
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2025 Startup Tools That Were Actually Worth the Money
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How to Set a Marketing Budget When You Have No Idea What You're Doing
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Xero Integrations Every Startup Should Know About
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Startup Burnout: Signs I Missed and What Finally Helped
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AI Writing Tools: What Founders Actually Need
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What I Learned From My First 10 Customers (That I Wish I Knew Earlier)
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Using AI for Data Analysis: A Non-Technical Founder's Guide
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Canva Design Tips From a Non-Designer Founder
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No-Code Tools: Where They Work and Where They Break
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Startup Finance Basics Every Founder Should Know
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Implementing AI Customer Service: What $15,000 Taught Me
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Remote Work Tools That Actually Work in 2025
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Equity Conversations Every Founder Should Have Early
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Atlassian Tools for Startups: What's Worth It and What's Overkill
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AI Sales Tools: Honest Review After 6 Months of Testing
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SaaS Pricing Mistakes I've Made and Watched Others Make
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Contractors vs Employees: The Math Founders Get Wrong
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Mobile App vs Web App: How to Actually Decide
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Stop Building, Start Validating: The MVP Mistake I Keep Seeing
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AI Code Review Tools: What's Worth Paying For
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How I Built an MVP in 2 Weeks Using AI Tools
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Xero vs MYOB for Startups: The Honest Comparison
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Founder Productivity: What Actually Works After 5 Years
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The Tech Debt Reality Nobody Talks About
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Custom AI Solutions: What Startups Need to Know Before Building
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3 AI Automation Projects That Wasted My Money
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When Does Hiring an AI Consultant Actually Make Sense?
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Which Canva AI Features Are Actually Worth Paying For
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I Tested Every AI Feature in Popular Accounting Software
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The Biggest AI Strategy Mistake I See Startups Make
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Are AI Meeting Notes Actually Worth It? I Ran the Numbers
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I Audited Our AI Tool Subscriptions. We Were Wasting $400 a Month.
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Setting Up AI Customer Support Without Losing Your Mind (Or Your Customers)
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Finding Your First Developer Hire: Realistic Expectations for Non-Technical Founders
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Build vs Buy AI for Your Startup: The Honest Calculation
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AI Agent Builders for Startups: Who to Choose
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Best AI Agencies for Startups in Australia 2025
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Top AI Consultants for Small Business in Australia
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Best AI Agencies for Startups in Australia 2025
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Bootstrapped vs Funded: The Honest Comparison Nobody Makes
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Surviving Year One: What Nobody Tells First-Time Founders
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7 Tools That Replaced Our Part-Time Marketing Hire
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Should Your Startup Build AI Features? A Decision Framework
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Founder Mental Health: The Conversation We Need to Have
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AI Agents: Separating the Hype From What Actually Works
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SME Digital Transformation Without the $100K Consultant
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What Changes the Second Time Around: Lessons From a Repeat Founder
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The 2025 Startup Tech Stack: What Actually Matters
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Atlassian Alternatives That Won't Break Your Budget
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Managing Remote Teams Without Losing Your Mind (Or Your Culture)
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My AI Content Creation Workflow (That Doesn't Produce Garbage)
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Hiring Your First Developer: A Non-Technical Founder's Guide
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AI Customer Support Without the Enterprise Budget
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Xero vs MYOB vs QuickBooks: An Honest Comparison for SMEs
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Inside Stone & Chalk: Is Australia's Biggest Startup Hub Worth It?
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What My Failed Startup Taught Me About AI
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AI Automation That Actually Works for Small Teams
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10 AI Tools Every Solopreneur Needs (And 5 to Skip)
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Australian Startup Funding: A Reality Check for 2024
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Why I Tell Most Founders to Wait on AI
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The Startup Founder's No-BS Guide to AI in 2024
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AI on a Bootstrap Budget: What $500/Month Gets You
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ChatGPT vs Claude for Business: An Honest Comparison
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5 AI Mistakes We Made So You Don't Have To
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When to DIY vs Hire Help for AI Projects
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The Real Cost of Building Custom AI (Spoiler: More Than You Think)
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Free AI Tools That Actually Work for Startups
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Stop Paying for AI Features You Don't Need
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I Replaced Our $4K/Month SaaS Stack with AI. Here's What Worked